Google is the Top Buzzing Brand in India, Followed by WhatsApp: Report
YouGov recently released its 2019 Buzz Rankings for the Indian market. From the summit 10 rankings, it is articulate that a majority of buzzing brands in Bharat are US-based companies.
Software giant Google secured the first place, followed past Facebook-owned WhatsApp. Other Us-based brands that fabricated it to the listing include YouTube, Amazon, Instagram, and Facebook.
On the other mitt, Swiggy, MakeMyTrip, Zomato, and Flipkart are the Indian brands in YouGov'south BrandIndex Buzz Rankings list. Take a look at the brand rankings and their respective buzz scores below.
YouGov BrandIndex Superlative Buzz Rankings
| Rank | Brand | Score | |||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| i | 54.three | ||||||||||||||
| 2 | 54 | ||||||||||||||
| 3 | YouTube | 51.8 | |||||||||||||
| 4 | Swiggy | 51.iv | |||||||||||||
| 5 | Amazon | 50.4 | |||||||||||||
| half dozen | MakeMyTrip | 41.5 | |||||||||||||
| seven | Zomato | 37.6 | |||||||||||||
| 8 | Flipkart | 36.1 | |||||||||||||
| 9 | 35.vi | ||||||||||||||
| 10 | 34.5 |
"The BrandIndex written report sees a authorization of global applied science brands who, with their constant innovations, accept managed to create a lot of positive chatter among Indian consumers. Hence, they lead the race when it comes to brands with the most positive fizz in India. Information technology likewise shows that the Indian consumer is very engaged with online brands and technology," says Deepa Bhatia, general manager at YouGov India.
To compile the list, YouGov ranked 260 brands past conducting a survey where they asked respondents if they heard anything nigh the brand in the past two weeks through multiple sources including ad, news or give-and-take of mouth. They also asked if the message was positive or negative.
Based on the responses, YouGov came upward with the buzz scores by subtracting the percentage of negative responses from the percent of positive responses. YouGov also noted the brands that improved their Buzz scores when compared to 2018.
Uber Eats, which recently got acquired past Zomato showed the highest improvement. Swiggy came close with 8.3 and Punjab National Banking concern follows the pb with a 6.8 buzz score comeback.
YouGov BrandIndex Top Buzz Improvers
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Source: https://beebom.com/google-top-buzzing-brand-india-followed-by-whatsapp/
Posted by: robertabilootich1963.blogspot.com
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