On Diabetes and Behavior Change - Livongo's Andy Page - robertabilootich1963
DM) Thanks for taking the time, Andy. First off, arrange you induce any personal connexion to T1D?
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AP) Well, interestingly, I did not when I began interviewing for this position at Livongo. But coincidentally, I undergo a 10-year-old nephew WHO was just recently diagnosed. The timing was enchanting because I was just in discussions with (Livongo CEO) Glenn Tullman and it all happened simultaneously. But earlier that, I have really enjoyed my experience inside the healthcare diligence and being one step out closer to impacting people directly with a condition. And then while we all pretty some seem to have connections to individual with diabetes these days, that was not a driving factor here. To me, it was the company and the mission and being able to work with a great team at Livongo.
Sorry to hear about your nephew's diagnosis, but "welcome" to the Diabetes Biotic community from an uncle's POV…
Yes, I've detected people say that it's "the club no matchless wants to get together," but the community of interests is awful and I've seen that here. There's a disproportionate amount of diabetes at Livongo and we don't look at it as some big dark cloud, but antimonopoly a condition that we manage as best we can.
What actually was the driving force back that led you to Livongo?
A bunch of factors all came together at the same time. I'd leftfield 23andMe in January and wanted to notic something in healthcare. Thither are a lot of interesting True laurel Area companies with a concentrate on gene sequencing, so much as biopsies for lesson. I put those in the family of companies with a lot of engineering to build unstylish. Along the other terminate of the spectrum, there are companies nerve-wracking to automate care and have a fundamental impact on people working from home. I worn-out about cardinal months doing about 25 in-depth company discussions, and also exhausted four months consulting at Verily (formerly Google Life Sciences). I gained a real appreciation and passion for apprehension the areas of our healthcare system where we'Re disbursement a tremendous amount and it'll relapse, and diabetes is on the top of that inclination… and also in looking at opportunities to turn care upside-down… and that genuinely light-emitting diode me to Livongo.
Can you elaborate happening that notion of turning diabetes caution top side-down?
We're about fashioning this a personal travel, looking at it from the perspective of an idiosyncratic who has a chronic condition like diabetes, rather than a caregiver's perspective. That preference is fundamental in having a true impact, and it goes back to my 23andMe experience. We oftentimes don't know what's required to transform operating theater significantly impact behavior change. At Livongo, we'Re impermanent to figure that out. That was very appealing to ME.
How practice you look Livongo helping determine diabetes behavior change?
It's to a fault simplistic to look at a particular degenerative condition and say 'Everyone uses a meter, so what does it take to get people to handicap Thomas More?' That's a selfsame narrow view of diabetes direction. As opposed to: What are the emotional needs? WHO is the influencer and caregiver and decision-maker? How can we communicate to the person with diabetes – using a device, at a peculiar time of day? Even what tone is active to resonate with them and have the well-nig impact? We put up't do that unless we understand and are truly coeducational into our rank. That's a whopping gainsay, but Livongo is holy to doing that.
What lessons have you brought with you from 23andMe, StubHub and otherwise past positions?
For me, 23andMe was an incredible experience just now because the company went through when I was on that point. I joined six weeks before we received a monitory letter from the FDA (about its genetic testing practices and marketing), and I left in January 2017 when the business was continuing to thrive. (ascertain release Here)
It was about educating about the importance of active in search, and then attractive those individuals so they participate on a frequent basis. So when a company has opportunities that are relevant to the individuals, those individuals look at the emails and read them and take part at unprecedented rates. 23andMe has really bonkers the cypher along that. That was a John Roy Major learning, and IT goes to an understanding of what we're doing at Livongo for citizenry with diabetes…
So it's about how an individual is managing their chronic condition and how we can necessitate inaccurate the clash, and get information that feeds our analytics and database so we toilet then offer insights to enhance that person's management – to help them learn something, or alteration behavior. That's what feels so similar to 23andMe, having data at our fingertips to feed into unique insights that steer to engagement.
For StubHub, what I think was most effective was the focus on trusting the brand. It started with the ticket market beingness a bunch of worn people alfresco a venue in a trench coat selling tickets. So StubHub was all about confide, safety and assure – and seat extract, patently. Without that, the StubHub brand never would have taken off.
The learning there for Livongo is that we hold a community of more than 50,000 members utilizing our device and sharing a lot of wellness information with U.S.. IT's imperative that they not only rely us, but engage with us every bit we help them manage a very intimate and important part of their life. Edifice that make and relationship, while rattling different from StubHub, is even as important.
Whoa, now we're imagining a world where you could use your Livongo glucose meter to guild tickets on StubHub…
That would be funny! And it's interesting you say that, equally I ran the business organization strategy side at StubHub, and we talked or so knowing all these people are going to venues, so why don't we offer limo rides operating theatre coupons to the local parallel bars? We learned that further monetizing the private doesn't needs leading to long-terminal figure winner. The gateway to success was brand maturity and non sharing a wallet. Different organizations cause to figure out for different things. For Livongo, we've been talk about 'reducing clash' for the individual – offering unlimited try strips, understanding when they want them, and potentially offering other tools people might use, care the Livongo Associate (wireless connectivity device) we'll offer through the Diabeto acquisition.
We have to demonstrate the impact that the population is getting healthier. So getting unbalanced past one-off services that might allow U.S.A to monetize an individual's feel for, is not where we lack our centre to be.
What are your day-to-day duties suchlike, Eastern Samoa President and CFO of this half-size organic process company?
At the import because I've just recently joined a new organization, I tend to spend the most time examining the CFO duties. There's a lot of opportunity for any next administrator to focus on one expanse and wreak that up to the standards, and finances is atomic number 102 exception. I do give other departments that report to ME, just they are very functional and strong and require inferior clock time – gimmick and supply range, products, and administrative functions like legal. My expectation going forward is that I'll focus connected whatever I need to.
I also need to die down to diabetes shoal, to sympathise not just the science but the individual journeying. That's where I think I can make some divergence. We deliver a very strong team up, on clinical and medical, in products and the coaching job staff, and at all levels within the company. I'm learning very much from my peers.
What can you tells United States about the Livongo offices?
Just recently in our main Mountain View office, we multiple our space there. That's more product engineering and related aspects, and a third of our Livongo people are in Chicago at our outgoing-facing office with gross sales. The ease work remotely.
People like Manny (Hernandez, formerly of the Diabetes Hands Foundation) embody the acculturation of this caller, and it's really an exciting place to be. If you just walked into our offices, you'd feel that. It's different than just any startup providing a product or service. We're very enmeshed into this residential district.
As you know, Manny is respected atomic number 3 a polar member of our Diabetes Online Biotic community complete the years. How does he help shape the company culture?
What helium brings to Livongo is the difference betwixt barely a healthcare applied science provider and what he helps turn to us into on an ongoing daily basis – an organization that is truly embedded into the Diabetes Community. We spend an incredible amount of timing giving back because we want to – from JDRF and walks, to people participating and donating to so many different things. We'Re 'walking the walk,' and that's heart and soul to our culture.
Information technology every starts with Glenn (Tullman, Livongo CEO), and the style of leaders that atomic number 2 has. IT's different from anything I've seen before. He has been wildly fortunate in multiple leadership positions over fourth dimension, yet he treats Livongo like it's his first startup. He's happening 24/7 and it's the most incredible affair – information technology's inspiring to each of us. He sets the tone and we all do our best to go along up with him.
What are your observations on Livongo's business model in your first few months of leadership?
It's a more complex business than what I expected and IT's a bit more to navigate than meets the eye. We birth what I'd promise a 2-tiered marketing structure – initially to sizeable, self-insured person employers. We have done a very effective job in that channelize, with over 250+ employers, up from around 210 when I joined. That is an endeavour sales driven process. So, we market to the employees of those organizations and that's a more direct-to-consumer effort. We can then pass on out through those partnerships by emails, undeviating mail, benefit fairs, OR posters in break rooms. That endorsement tier to consumers is a separate business in its have letter-perfect.
Once we and then launch the program, our enrollment value – i.e. for an employer with 10,000 employees, maybe 600 wish rich person diabetes – wish end up sounding like 200 to 300 people enrolled as members. That enrollment rate, from what we've been told is unexampled in the market, we believe is 8-10 multiplication some of the little companies in this quad. We are swaggering of that, but still have a lot of work to gravel it higher.
What happens afterwards you get a refreshing member?
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We keep in diarrheal contact with them, not only when because they're using our twist and checking, but other aspects of the program to service them look like they'Ra set off of the family. Right now, we feature lots of different opportunities for the great unwashe with diabetes to interact with our gross program. It's a community feature, offering insights and many ways that the device itself, the moving app or the website, fire be utilized to interact. Our members can look forward to increased personalization efforts and a to a greater extent refined service custom-made to the personal going forward. We'ray wild just about that.
Personalization is a key to this, isn't it?
Yes, that drug user experience is at the heart of everything. We want to tailor to your specific needs. It's going to take some time to develop to the point where we hindquarters potentially live with new strips or become more device and strip agnostic. That was buns our acquirement of Diabeto, where the intention was to use your existing beat while allowing Livongo to provide many of the services direct uploading information into our app to leverage it for the great unwashe.
Aside from the latest partnerships with clinical care providers, what else unweathered can we expect to watch from Livongo coming soon?
We're expanding the management team and have a identical interesting growth flight. In that location are certain channels for payers and providers that take a long time to develop, and we'ray making go on in that respect. We take proclaimed hypertension as our next chronic condition focus beyond diabetes, and that will straighten starting in 2018. At that place are a lot new and galvanic things natural event.
Our brand is reasonably well-known in the Diabetes Community, but we've done zero marketing right of that. The company is non particularly symptomless-known in Silicon Valley either, as and so far the focalize has been on merchandise growth and scaling the company. We have not been trumpeting the success of Livongo more broadly sportsmanlike yet.
Why choose hypertension as a focus?
There are respective reasons we're evolving our services. Perhaps most important is that 70% of our members also let hypertension. I think it's roughly 45% of people in the United States government who have hypertension, so it's a immense challenge for the health of the res publica. So in grade for us to be the nigh effective in serving people manage one condition, we need to help them finagle more than one. We've as wel been pulled therein direction from existing clients. Because we'Ra providing unique insights and take up a selfsame engaged platform, we stool do that on high blood pressure. Information technology's a silent and complex check because patients often felt OK to start out with before even taking whatever medication. We think we take in a unique approach and we'll be unselfish more than thereon. We'Re excited more or less the prospects!
Sounds like a great step into 'comorbidities'?
Yes. We arse and so monitor the medications mass are using, and if for example we're sightedness some watching worth communion, we can encourage people to go see their doctor about what medications are existent. We can weigh out what options are available. When someone has multiple conditions with diametric medications, we can view how they interact and report thereon to help the great unwashe.
It's a first ill-use showing that we'ray non just adjusted on diabetes, just we're developing a platform for the monitoring of various chronic conditions. This is challenging for benefit managers of employers, and then it's something we'Re keeping our eye on.
What else would you want the Diabetes Community to know about Livongo?
There are companies with capital ideas and that's why they prosper. They build a contraption that's rattling gripping and that's what succeeds. I guess i of the factors in the success of Livongo is that we experience and catch one's breath this condition internally every day. We really drive to understand what to each one soul is sledding through, so we tin create great products AND services AND features that assist them in managing their status.
Thanks for sharing your insights, Andy! We look forward to seeing what's on tap at Livongo.
Source: https://www.healthline.com/diabetesmine/andy-page-livongo
Posted by: robertabilootich1963.blogspot.com
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